Meet Evita from Agora Products: Celebrating Women for International Women’s Day 2019
This International Women’s Day (8 March) the global campaign is #BalanceforBetter and I was inspired by this to feature some of my friends and fellow entrepreneurs to celebrate our successes and accomplishments till date. Nowadays 'finding balance' seems to be on top of everybody's mind, but how to accomplish it is a different question. To me personally the balance changes every day and I think that's good. Some days the balance tips over to your work and that's where the majority of your time and energy goes to, other days it's your family or yourself or your friends. To me that makes up the #balanceforbetter - choosing on a daily basis what balance works for me.
I asked my friends what #balanceforbetter means to them, as well as share some insight into their entrepreneurial journey. Honestly, I feel privileged to know so many accomplished women, call them my friends and be inspired by them or ask them for advice when I'm stuck. Please meet:
I hope you're just as inspired by them as I am and let's celebrate and collaborate together.
Can you give me a brief intro to yourself and what you do?
My name is Evita Sideri (in the middle in the header image), originally from Greece and have been in Singapore since 2007. I always worked in multinationals but after having kids I founded Agora Products, a Singapore based importing company of Fine Food from Greece. Agora Products operates in both B2B and B2C, with our products being available at Redmart, Fairprice Finest, Little Farms, The Providore, Blu Kouzina, Carrotsticks and Cravings, Avo&Co, Straits Market, New Zealand Fresh, Eat Organic and Kitchen by Food Rebel.
This International Women’s Day the theme is #balanceforbetter. Better the balance, better the world. What does this mean to you?
I love the theme however I don’t think I represent it well. I almost feel that we are expected to raise a family as if we do not have a job and we are expected to do our job as if we don’t have a family. Balance is needed but I am still figuring out how it is to be achieved. Currently I work in “blocks of time” rather than balance. Feel free to reach out to me with any suggestions!
You have been an entrepreneur for a while now. Can you share a failure that in hindsight has been a big win / your biggest win till date?
We face challenges every day. For me failure is not to find out that a deal did not go through or that a listing did not materialise. I consider all these moments “experiences”. They are all beneficial and they prepare me for the next meeting and challenge. Also, just because the environment is so competitive, I am not sure what my biggest win would be but I definitely have achieved a lot of smaller wins like Redmart, Fairprice Finest, Little Farms, working with certain Chef’s…
I love to read and am always looking for recommendations to keep learning. Which book should everybody read / has inspired you the most?
Honestly the last book I read was “Easy to Love, Difficult to Discipline: The 7 Basic Skills for Turning Conflict” . This is a book focusing on the relationship between parents and children. It definitely helped me in my parenting skills. Having said that an inspiring documentary that I am currently watching is called “Heal” on Netflix. Highly recommended.
What has been your proudest moment since running your own company?
Every day that I am able to successfully represent the Greek producers that have entrusted me with their Brand is a proud day for me. These are individuals that have fought many battles in order to create a unique product and brand. An additional highlight would also be organising the first Greek Extra Virgin Olive Oil tasting “The Secrets of Extra Virgin Olive Oil” conducted by Mr Karpadakis from Terra Creta in Crete. It was a true “farm to table” experience.
How to get this promotion?
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